A cohesive visual brand experience that reflects an evidence-based, nature-grounded, whole-person approach to wellness.
EDMONTON BRANDING PHOTOGRAPHER & WEBSITE DESIGNER FOR WELLNESS PRACTITIONERS
MEET CRYSTAL, OWNER OF ROOTED WHOLISTICS
Rooted Wholistics is a holistic nurse coaching practice rooted in compassionate care, nervous system support, and whole-person healing.
Crystal's work helps women reconnect with themselves through a blend of holistic nursing, education, nature-based practices, and sustainable wellness support.
Like many wellness practitioners, Crystal had years of knowledge, experience, and transformation to offer clients, but her online presence wasn't communicating the depth of her work.
She needed:
Professional branding photography
A website that felt like the core of her work
Clear messaging and website copy
A stronger online presence
A cohesive visual identity
OUR STRATEGY
to Build a brand that feels as grounded as the care she provides with a strategy-backed approach.
Every decision throughout the project was rooted in one core theme: reconnection.
Rather than creating a polished wellness brand that felt distant or performative, we focused on creating a visual experience that felt warm, approachable, and deeply human.
We intentionally highlighted:
Connection to nature
Compassionate care
Nervous system support
Education and empowerment
Authenticity over perfection
BRANDING PHOTOGRAPHY

imagery that helps potential clients feel connected before the first conversation.
Crystal’s branding session took place in her Edmonton home. Rather than relying on traditional headshots, we captured moments that reflect how she supports clients in real life and who she is at her core: holistic, nature-driven, and at home in her garden and kitchen.
Our goal was to create a versatile library of images she could use across her website, social media, educational resources, and future programs.
Crystal's Words
"Working with Marissa on the Rooted-Wholistics website really helped me to get clear on my messaging. Years of visioning suddenly made sense, I could actually see it with my eyes and not just my heart. Not only did my messaging become clear, a whole system and framework came out of this process giving me more confidence than I knew was possible."
WEBSITE DESIGN
designed to build trust and guide visitors toward support.
Her custom Squarespace website was built to feel calming, intuitive, and easy to navigate.
We focused heavily on user experience, helping visitors understand who Crystal helps, how she works, and what next steps are available.
Website Features
- Clear service pathways
- Trauma-informed messaging
- Search engine optimization
- Keyword-rich blog posts
- Mobile-friendly design
- Inviting calls-to-action
- Space for future growth
Brand Styling
- Basic wordmark logo
- Colour palette
- Fonts
Feeling seen
"I felt seen and heard when working with Marissa. I probably overwhelmed her with information, some of it clear and I'm sure the rest just fragments of ideas. She was patient and excited with me as things evolved. It was a complete joy building my site and brand with her."
clarity
"Coming up with the Root, Bloom, Flourish model was huge for me during this process. I didn't realize this gem was brewing in my subconscious. This model aligns so perfectly with my messaging and the essence of this practice, as well, it mirrors the rhythms and cycles of life and nature which is exactly what I have been trying to get clear.

I'm not sure if I would have been able to pull this together if it wasn't for this process and exercise in clarity that Marissa presented and supported me with."
Reflection
"When I came across this particular picture I really saw the visual effects of this work. I actually came to tears looking at it, I just love it. I feel feminine (I have always struggled with knowing what that means), so beautiful, soft, and natural. Just me. A me I have always struggled to see and capture."
THE FINAL RESULT
Her brand now feels cohesive across every touchpoint.
From her photography to her website messaging, Crystal's online presence reflects the same grounded support her clients experience when working with her.
She now has:
A professional image library
A strategy-led website
Clear brand messaging
Stronger positioning
A foundation for future growth
FOR WELLNESS PRACTITIONERS IN EDMONTON
Whether you're a holistic wellness provider, acupuncturist, therapist, lifestyle coach, or service-based business, your online presence should communicate the heart of your work before a single conversation takes place.
My Curated Visual Brand Collection combines strategy, branding photography, and website design to help you build a cohesive brand that feels like an extension of the care you provide and attracts your ideal client.
Meet Marissa
